Last Updated: March 22, 2026

    Your Privacy Matters

    We keep your information safe, simple, and in your control. This policy explains what we collect, how we use it, and your rights.

    What Information We Collect

    • Name, email address, and phone number when you submit a contact or inquiry form.
    • ZIP code and basic property information to help estimate your home equity.
    • Self-reported financial details you voluntarily provide (e.g., estimated credit range, employment type, income range) — used solely to personalize your scenario results and, with your consent, to match you with lenders.
    • Usage data such as pages visited, time on site, and device/browser type via cookies and analytics tools (subject to your cookie consent preferences).
    • Any information you voluntarily provide through forms, surveys, or communication with us.

    What We Do NOT Collect

    • We do NOT collect Social Security numbers.
    • We do NOT collect bank account or financial account details.
    • We do NOT collect full mortgage applications.
    • We do NOT run credit checks or access your credit report.
    • We do NOT collect information from minors under the age of 18.

    How We Use Your Information

    • To provide you with personalized equity education and scenario results.
    • To connect you with third-party lenders only if you explicitly request it by submitting our lead form.
    • To improve our platform, tools, and user experience.
    • To send relevant updates or educational content (you can opt out anytime).
    • To comply with legal obligations or respond to lawful requests.

    How We Share Your Information

    • We may share your contact information and self-reported financial details with a third-party lender only if you explicitly request a lender connection by completing our lead form.
    • We do NOT sell your personal data to advertisers, data brokers, or marketing firms.
    • We may share anonymized, aggregated data for analytics and platform improvement.
    • We may use third-party service providers (hosting, analytics, email) who process data on our behalf under strict contractual obligations.
    • We may disclose information if required by law, subpoena, or to protect our legal rights.

    Cookies & Tracking Technologies

    We use two categories of cookies:

    • Essential cookies: Required for basic functionality such as authentication, security, and remembering your preferences. These cannot be disabled.
    • Analytics cookies: Used with your consent to understand site usage via Google Analytics (GA4) and similar tools. Data collected is anonymized and used solely to improve our services.

    You can manage your cookie preferences at any time via the cookie consent banner or by adjusting your browser settings. Disabling analytics cookies will not affect core site functionality.

    Data Security & Retention

    We protect your personal information using industry-standard encryption (TLS/SSL), secure hosting infrastructure, and access controls. All data is transmitted over HTTPS.

    We retain your personal information only for as long as necessary to provide our services or as required by law. You may request deletion at any time (see "Your Rights" below).

    No method of transmission over the Internet is 100% secure. We encourage you to use strong passwords and protect your own account credentials.

    Your Rights Under CCPA, GDPR, and Other Laws

    All users have the right to:

    • Access: Request a copy of the personal information we hold about you.
    • Correction: Request correction of inaccurate or incomplete data.
    • Deletion: Request deletion of your personal information ("right to be forgotten").
    • Opt-out: Opt out of marketing emails by clicking the unsubscribe link in any email, or contact us directly.
    • Data portability: Request your data in a portable, machine-readable format.
    • Non-discrimination: We will not discriminate against you for exercising any of these rights.

    California residents (CCPA/CPRA): You have the right to know what personal information we collect, request its deletion, opt out of any sale of personal information (we do not sell your data), and designate an authorized agent to submit requests on your behalf.

    EU/EEA residents (GDPR): You have additional rights including the right to restrict processing and to lodge a complaint with your local data protection authority.

    To exercise any of these rights, email us at support@helocyourhome.com. We will respond within 30 days (or as required by applicable law).

    Children's Privacy

    Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we learn that we have inadvertently collected data from a minor, we will promptly delete it.

    Third-Party Lenders

    If you choose to connect with a lender through our platform, your information will be shared with that lender under their own privacy policy. We encourage you to review the privacy practices of any lender before sharing your information. We are not responsible for the privacy practices of third-party lenders. Each lender is independently responsible for compliance with applicable lending laws and regulations, including the Truth in Lending Act (Regulation Z).

    Changes to This Policy

    We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this policy periodically. Continued use of the platform after changes are posted constitutes your acceptance of the revised policy.

    Contact Us

    If you have questions about this Privacy Policy, your data, or wish to exercise your privacy rights, please contact us at support@helocyourhome.com.